Benchmarking, research & enterprise feedback management

David Fulker – Head of UK Marketing, BOSCH Chassis Systems

“In planning a Marketing Communications programme to the UK Fleet sector for ESP® it was vital that we understood the level of awareness within the business sector of vehicle active safety systems and in particular electronic stability control braking.

apd research and development was recommended to us for their professionalism and knowledge of the UK Fleet market. apd has provided us with both detailed research feedback and introductions to key senior players in the UK leasing, rental and fleet sectors”

Greg Taylor, Commercial Director, ING Car Lease

We invited apd in to speak with us because we had been involved over a number of years now with the Landmark survey, which has gone very well for us in terms of producing some valuable internal information.

It was important to us when we putting together the structure for our survey that we were speaking to someone, or an organisation, that had a lot of industry experience. apd provided that experience.

Once we had put together the basic structure of our survey, apd were able to take that and turn it into very industry specific lines of question."

apd is proud to work with, many of the major names in the automotive, banking and leasing industry.

You can view testimonials from two of our key UK clients by going to the 'Testimonials' area of our website. There are also three Case Studies which demonstrate the breadth and depth of apd's expertise in the research sector.

Just click on the 'Clients' tab above and select from the drop down menu.

We have an established client base across the automotive sector and are happy to provide endorsements if required.

New Clients 2011

apd is pleased to have commenced work with three of the major brands within the accident management, LCV rental, and vehicle finance sectors