Benchmarking, research & enterprise feedback management

apd's unique award-winning programme adopted by many of the leading brands in the automotive industry measures at source satisfaction levels across a spectrum of outsourced and internal touchpoints via its online dashboard, giving clients unparallel feedback.

For more information, go to the 360osi page, or click below

The 360 Pulse programme can be integrated into apd's award winning 360osi  platform, to provide a complete view of key decision maker and driver satisfaction.

Unlike other quantitative surveys, which rely of static questions and one dimensional reporting, Pulse avoids asking unnecessary questions which lead to poor response ratios and suspect feedback.

Two recognised and established analysis models are used together to provide concise and strategic evidence on customers likelihood to reccomend, their loyalty to the brand, and re-purchase intentions.

For more information, click on the link below

Over 16 years, apd research has built extensive and established links wth audience groups.

These groups of respondents cover a spectrum of different job roles and industry sectors enabling apd to conduct rapid and focussed quantitative and qualitative research on brand, product and markets.

The research community is split into 4 groups to enable and can be further segmented by job title.

Franchise Dealers
 
-Accountants
-Dealer Principals
-Parts Managers-
-Fleet Sales Managers
-Sales Managers
-Service Managers

Fleet Sector

- CEOs
- Managing Directors
- Finance Directors
- HR Directors
- Fleet Managers
- Business drivers

Vehicle OEMs

- CEOs
- Brand Directors
- Marketing Directors
- Parts Director
- Sales Directors
- Network Directors

The aviation version of the 360osi platform, Flightrax is the ultimate passenger satisfaction programme, designed by apd in conjunction with five of the worlds leading airlines.

The customisable web reporting enables airlines to view cabin crew, check-in performance side by side with in-flight passenger satisfaction levels.

Sophisticated tagging of frequent flyers in different cabin classes, provides focussed and specific feedback on high value passenger experience, loyalty and retention levels.

Leasing & Rental

- CEOs
- Managing Directors
- Customer Services
- Finance Director
- Supply Management