Benchmarking, research & enterprise feedback management

Unlike other quantitative surveys, which rely of static questions and one dimensional reporting, such as CSI, apd Pulse avoids asking unnecessary questions which
lead to poor response ratios. apd's experience of running the UK leasing industry Landmark CSI benchmarking surveys for over ten years, confirmed that there
is considerable disaffection with conventional customer satisfaction surveys.

The availability of affordable virtual online survey tools has enabled many companies to canvass their customers directly, This would not normally be a problem, but unfortunately customers often deal with more than one supplier, which has resulted in respondents being bombarded constantly by requests for feedback, and lowered worthwhile response levels.

Solution

apd Pulse does exactly what its name implies by finding out how healthy the relationship is between supplier and its customers. Using a combination of personalised intuitive questions for each, customers only need answer a maximum of 3 questions for Pulse to provide incisive and the actionable and strategic feedback to ensure increased customer loyalty and retention.

Key benefits Short and concise questions that maintain respondent engagementHigher respondent levels compared with normal customer satisfaction surveysPin-points precise areas for improvementCan display results in NPS, NSI and CSI formatsProvides automated tailored reporting direct to your PCUses personalised online and optional recorded CATI'sClients have access to 'live' data through personalised 24/7 web dashboardsSignificantly lower investment than conventional survey methodsPulse can be integrated within apd's award winning 360osi programme, or used as a stand alone programme

To take a free trial, either email Andrew Skelhorn at pulse@apd-rd.com, or use the 'Request Information' button below.