Benchmarking, research & enterprise feedback management

“In planning a Marketing Communications programme to the UK Fleet sector for ESP® it was vital that we understood the level of awareness within the business sector of vehicle active safety systems and in particular electronic stability control braking.

apd research and development was recommended to us for their professionalism and knowledge of the UK Fleet market. apd has provided us with both detailed research feedback and introductions to key senior players in the UK leasing, rental and fleet sectors”

David Fulker, Head of UK & Ireland Marketing

"One of the important aspects of our marketing plan this year was to undertake quite a substantial customer satisfaction survey. What we wanted to do was gain a better understanding from our customers as to their overall satisfaction with our day to day service levels, as well as underpin our general brand awareness in the marketplace.

We invited apd in to speak with us because we had been involved over a number of years now with the Landmark survey, which has gone very well for us in terms of producing some valuable internal information. It was important to us when we putting together the structure for our survey that we were speaking to someone, or an organisation, that had a lot of industry experience. apd provided that experience.

Once we had put together the basic structure of our survey, apd were able to take that and turn it into very industry specific lines of question."

Greg Taylor, Commercial Director