APD Global Research has reported a record year in 2018 with revenue growth up 32%. Increased demand for Voice and Talkback 360 Customer Experience platforms across the UK, mainland Europe and Australia were the major contributors to a record year at APD Global Research.
‘Uptake has been particularly high in the broker sectors and with the emerging B2C leasing sector as it adapts to the changes in business driver use’, explained Paul Turner, executive chairman APD Global.
2018 saw APD deliver significant market research programmes for iVendi and The Broker Leasing Federation, launch an industry first partnership with Feefo to help increase visibility for its clients in the online review sectors, and expand its global reach with new clients adopting APD’s augmented intelligence (AI) and connected intelligence (CI) products.
“Last year’s performance and our fast start in 2019 has been a justification of the inward investment decisions we took in 2017 to move our technology forward, and widen the range of sectors and spread of customers we work with.
“Our responsibility is to continue to future proof for our clients the depth and accuracy of customer information upon which they can make informed decisions to build and deliver their business strategies,” said Turner.
To build on its most successful year in 2018, APD has announced that Kathryn Courtenay-Evans has been promoted to managing director of APD in the UK from her current role as commercial director. She will run the UK business on a daily basis reporting to executive chairman Paul Turner as well as growing the utility and non-automotive client base. Karl Fisher has been to promoted client services director from operations director to support existing customers and grow new automotive client opportunities. He will also be identifying and implementing client change based on research project findings.
Meanwhile, following the two promotions, Rob Whalley has moved to the position of director and as reported earlier this year, Paul Turner will be combining his role as MD of APD Australia alongside his position as executive chairman of APD UK to strengthen links between the UK and Australian management teams.
“Kathryn and Karl’s promotions are well deserved, and they come at a time when companies are investing more time in improving their customer insights and experience,” explained Turner. “Their contributions to the growth of APD and vision for the future align perfectly with the ideals on which the business was started in 2003. Along with their colleagues in the UK and Australia they are APD’S future and I am glad that our clients feel the same way.”