APD Global Research Online Privacy Statement

In line with the new GDPR legislation introduced on the25th May 2018, this policy has been updated to cover the use of data by APD in fulfilling its role as a Data Processor for clients and when you visit our website.

1. General statement:

APD Global Research respects your privacy and is committed to protecting it. This privacy statement explains our policies and practices regarding on-line user information and in our role as a Data Processor. It is through this privacy statement that we intend to provide you with a level of comfort and confidences in how we collect, use, and safeguard personally identifiable information and how you can contact us if you have any questions or concerns. By explaining our data handling practices we aim to develop a trusting and long-lasting relationship with you.

2. The business purpose of APD Global Research surveys:

The purpose of APD’s surveys is to obtain your feedback on the behalf of our clients acting in the role of a Data Processor.

3. How personally identifiable information is collected from you:

In all cases communication by APD acting on the behalf of our clients in the role of a Data Processor we will clearly identify the brand and the purpose for the contacting you.
When you complete an online survey, or visit this website, we will not collect additional personally identifiable information about you (including but not limited to your address, phone number, and email address) unless it is provided to us voluntarily.

4. How personally identifiable information is used:

Personally identifiable information collected on this website may be used to:

  • Fulfil a user request (e.g., to provide feedback to a client or fulfil a contact request)
  • Respond to comments or requests for information from you
  • Match personal data collected with data that APD or their client has already collected about you
  • Comply with any legal requirements

5. How aggregate or non-personally identifiable information is collected from website visitors:

We also collect non-personally identifiable information (also referred to as “non-personal information” or “aggregate information”) from website visitors. We collect this information on an aggregate/anonymous basis. Non-personal information collected includes tracking the website pages that are visited or the amount of time spent on this website.

Our primary goal in collecting aggregate information is to be able to perform website metrics that allow us to improve our websites and survey feedback. We need to collect aggregate/anonymous information for the following reasons, including but not limited to, tracking page visits and peak website usage times.

6. How aggregate or non-personally identifiable information is used:

Non-personally identifiable information we collect may be used to:

  • Measure website activity to enable us to update our website to better meet user wants and needs
  • Make the website visitor experience more customer friendly

We may utilise non-personally identifiable information for the purpose of performing analytics on the users’ experience while visiting this website. This analysis may be performed:

  • On an aggregate level and does not identify you or your information personally
  • By a third-party vendor acting on behalf of APD Global Research
  • To improve our website and the user experience
  • To track user movement across this and other APD Global Research websites or to track other events within or across this and other APD Global Research websites

Any information that is provided to a third-party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third-party vendor is restricted from using this data in any other way other than to provide these services to APD Global Research and they may not share or resell this data.

7. Methods used to collect aggregate or non-personally identifiable information:

A “cookie” is a small text file that helps make a visit to our website more enjoyable and meaningful to you. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies. Most browsers can be configured so as to refuse cookies; however, this may prevent you from having access to some website functions or features.
A “session” cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.

The APD website may use web beacons, GIF, pixel tags which are website instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times.
When you visit our website the server housing the pages automatically generates a “session log.” We use session logs to help us determine how people travel through our website. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we are providing is being used. The only data collected is your Internet Protocol (IP) address, the website that referred you, the pages you visited and the date and time of those visits.

8. Sharing your information:

We do not share, sell, or license the use of personally identifiable information with third-parties for their independent use without your consent.

With your consent where legally required, or where otherwise permitted under local legal requirements, we may:

  1. Use this personally identifiable information for the purposes of contacting you in connection with our role as a Data Processor
  2. Share this personally identifiable information with other companies within the APD Global Research family of companies as a normal part of conducting business and offering products and services to our customers.

Personally identifiable information that you provide to the APD website may be shared with the client associated (Data Controller) with the surveys we conduct in order to improve the sales and service experience, except if you request that your response be anonymous.

Where Data Controllers for who APD Global Research acts in our role as a Data Processor have access to your personally identifiable information in connection with providing services, they are required by contract to keep the information confidential, not use this information for any purpose other than to carry out the services they are performing.

Website metrics for this website may be shared with other APD Global Research websites or subsidiaries or affiliates. The information shared will be aggregate/anonymous data and will not include any of your personally identifiable information.

We will only disclose your personally identifiable information, without notice, if required to do so by law or in the good faith belief that such action is necessary to:

(a) Protect and defend the rights or property of APD Global Research and this website; or,
(b) To protect the personal safety of users of APD Global Research, its websites, or the public.

9. Security of your information:

APD is committed to safeguarding your information. We use APD IT systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.

When personally identifiable information is provided, such as address, email address or telephone numbers, we use “Secure Socket Layers” or SSL to protect your data. SSL is encryption technology that helps safeguard your personally identifiable information against misuse by unauthorized individuals.

10. Processing of personal data:

Personally identifiable information that you voluntarily provide on this website will be handled in compliance with applicable local laws.

By visiting this website and by providing your personally identifiable information to us, you understand and consent voluntarily to the collection, use, processing, transfer, and disclosure of any personally identifiable and non-personally identifiable information globally in accordance with this Privacy Statement.

11. Links to other websites:

We may provide links to other websites. We encourage you to review the privacy statements of all websites that you visit, including those whose links are provided so that you can understand how those websites collect, use and share your information. We are not responsible for the privacy statements, content or data handling practices on other websites.

12. Contacting us:

If you have any questions, comments or concerns about this online privacy statement for the APD website, the APD website privacy practices, or have any questions regarding the contents of this website please contact us at:

APD Global Research Limited, Kingston House, Lydiard Fields, Swindon SN5 8UB, United Kingdom Tel: +44 (0) 1793 683579

In addition, your local laws may give you certain rights such as the right to stop using the website, withdraw your consent, and ask us to ensure no further survey invitations are sent to you in the future.
We are committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about customer privacy and the handling of your data.