Bespoke Insight

What, where, when, why

Our experience research teams design and implement bespoke research and insight programmes, to understand more about your customers experience using detailed research techniques such as journey mapping, workshops and data mining. Each one is designed from scratch to understand more about your business challenges thinking about variances in your services geography, contact frequency, recipient type and communication channels.

We have strong experience in both consumer and B2B environments and are delivering global and regional multi language campaigns for a range of clients across automotive, aerospace, transport, construction, financial services, utilities and agriculture.

The bespoke interpretation of our findings is expertly delivered by our highly experienced research team with insight aimed at strengthening customer retention and improving the bottom line.

The varied backgrounds of our team allows us to offer a considered and practical view to your results which we present back to a wide range of audiences from the Senior Management team and shareholders to front line customer service teams.

It can be specified as a bespoke system or can be integrated into existing apps and CRM systems such as Salesforce, MS Dynamics, MySQL, Oracle or Google Analytics,arty solutions e.g.: Salesforce and Goldmine.

Features & Benefits

  • Quantitative and/or Qualitative research services
  • Research design for Problem Identification – what do you want to know and what should you do?
  • Global v Regional v Local influences and differences
  • Business areas incl. customer, supply chain, employees, partners
  • Data collection via online, App, face-to-face, telephone, website, test or paper
  • Frequency tailored to individual requirements
  • Ad hoc/Continuous reporting platforms
  • Dashboard/metric reporting and in-depth data mining
  • Presentations, workshops and executive feedback